Data Visualization

Here is how I designed my visuals!

The first thing I did was manually creating an "Other" category by subtracting the total percentages of accounts and revenue from 100%.

1. Other % Accounts = 100% - (1.75% + 7.08% + 31.07% + 39.06% + 2.21%)

2. Other % Revenue = 100% - (21% + 25% + 32% + 15% + 2%)

Visual Display:

1. Bar Charts for Absolute Comparisons

   • Used for # of Accounts by Tier and Revenue by Tier (in millions) to emphasize differences in raw numbers.

   • Shows that Tier C has the most accounts, but B generates the most revenue.

2. Pie Charts for Percentage Breakdown

   • Used for % Accounts by Tier and % Revenue by Tier to visualize distribution across categories.

   • Highlights that higher-tier accounts (A+ and A) generate more revenue relative to their share of accounts.

3. Consistent Color Palette

   • The same color is used for each tier across all charts to ensure clarity and avoid confusion.

   • Allows for easy cross-comparison between different visualizations.

4. Clear Labels & Layout

   • Titles and axis labels ensure quick readability.

   • Pie charts use percentage labels for better insight.