Daniel Nunez
COML 602 Capstone
A Strategic Communication Toolkit
for BuyBlvd’s Affiliate Platform
BuyBlvd is a digital platform that connects independent clothing stores with modern shoppers through real-time inventory search and local affiliate marketing. Built to bridge the gap between online convenience and in-store discovery, BuyBlvd helps retailers boost foot traffic and visibility while empowering creators to earn commissions by promoting products available right in their neighborhoods. This project focused on creating foundational tools to support the company’s growth, including onboarding materials, marketing strategies, and content plans designed to empower retailers and affiliates while reinforcing BuyBlvd’s mission to modernize and localize the shopping experience.
About Daniel
Daniel Nunez is a graduate student at Gonzaga University and a member of the university’s golf team. He has a strong passion for marketing, brand storytelling, and digital media. Through his work, Daniel aims to develop creative strategies that connect communities, elevate brands, and drive meaningful engagement.
